Are you tired of inconsistent visuals diluting your brand's impact?
Crafting a compelling brand identity is the key to standing out in a crowded digital landscape. In this blog, we’ll show you how to set up a powerful brand kit in Canva and utilise brand controls to maintain a consistent and impactful presence.
1. Define Your Brand Elements
Start by identifying the core elements that define your brand—logo, colour palette, and typography. In Canva, head to the Brand Kit section. Click “Uploads” to add your logo, ensuring it aligns seamlessly with your brand personality. Choose your primary and secondary colours, set your brand fonts, and explore the new Brand Controls for advanced customisation.
2. Set up your Brand voice
Your brand voice is an essential aspect of your business. It determines the tone that will resonate with your audience. With Canva’s new “Brand voice” feature, you can easily define the tone that aligns with your business and use it with the help of AI (Artificial Intelligence) to create presentations, emails, website blurbs, and social media posts (and more!) in no time. Consistency is key, so whether your brand voice is friendly, informal or professional, ensure that it is reflected in all your communications. Embed this voice in your written content and let it reflect the unique spirit of your business.
3. Utilise Brand Controls for Precision
Canva’s Brand Controls offer advanced options for fine-tuning your brand’s appearance. Adjust the colour intensity, tweak the font spacing, and ensure pixel-perfect logo placement. These controls support you in keeping consistency across all your designs, reinforcing your brand’s identity. (Canva has added Brand Controls for the administrators of Canva for Teams and Campus. These controls are to help your team create designs that follow your specific Brand Kit.)
4. Create Consistent Templates
Streamline your design process by crafting templates for social media posts, presentations, and other collateral—Utilise Canva’s template feature along with Brand Controls to support a consistent look across all your materials. Boldly showcase your brand colours and logo in each template, reinforcing your visual identity. Use the “Styles” tab to apply your chosen colours instantly.
5. Collaborate with Your Team
Ensure everyone in your team is on the same visual page. Invite team members to your Canva brand kit, granting access to Brand Controls for seamless collaboration. This guarantees that every design created resonates with your brand identity, keeping a unified and impactful presence.
Looking to improve your Canva skills for your business? Schedule a call with us to learn how we can help.
