Do We Need Less Creativity and More Innovation In The Classroom?

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I was reading book today that was totally unrelated to teaching.  In it I came across a quote by Theodore Levitt that made me put down the book think about my classroom practices. According to Theodore Levitt

Creativity can be defined as thinking up new things where as innovation is doing new things.

It made me wonder whether I have put too much emphasis on encouraging my students to THINK creatively and not enough emphasis on DOING new things.

If this definition is true and you had to choose between creativity and innovation what would you choose and why?

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