Google have just released a Google Search update where are the bottom of the page you will find a section with a series of in-depth articles.
Here is a quote from the Google Search Blog post:
I’m happy to see people continue to invest in thoughtful in-depth content that will remain relevant for months or even years after publication. This is exactly what you’ll find in the new feature. In addition to well-known publishers, you’ll also find some great articles from lesser-known publications and blogs. If you’re a publisher or webmaster, check out our help center article and post on the Webmaster Central blog to learn more.
This update is only available on Google.com to English search queries at present. For those us who live outside the U.S, you need to force Google to not redirect to your country.
I explain how to do this HERE
How does in-depth articles in Google search benefit teachers and students?
I can see 2 benefits to education in this update.
Firstly, students will be able to quickly find an more in-depth articles on topics without having to modify their searches. Anything that helps students find in-depth articles more efficiently is a great thing.
Secondly, you can use this update and the resources available to teach your students how to write more in-depth articles in class.
This kind of lesson has applications in the real world. Content creation is the main focus of most modern marketers. Business owners of both online and traditional brick and mortar businesses are rediscovering the need to be able to write great content that is informational and easy to understand.
Google never release their search algorithm publicly, but it is widely accepted that what matters to Google is:
- Content that is relevant
- Content that links to other content (we would call this referencing)
- Content that is over 300 words in length
Apart from the above, Google have provided some guidance as to what else they are looking for when determining if an article is in-depth. See HERE
This resource shows you and your students the exact steps to maximise your Google search results and ensure that your results are relevant to the age and ability of your students.