Google Search is evolving rapidly into a service where you no longer need to search for information!
I was hosting a Q&A session at Google headquarters in Sydney a couple of weeks ago to launch the Using Technology Better Community and the discussion turned towards Google search and what is next. One of the Google employees made a statement that really caught my attention. I am not sure how many people caught the significance of the statement or have thought much more about it since.
I can’t quote him word for word but this is pretty close.
Google is now not only delivering information that you ask for, but are developing the ability to give you information before you need it.
Up until now, the way we have interacted with Google search is that we have asked Google questions and it has delivered the answers. Now Google can tell you what you need to know before you know you need it.